Benefits of Buying Fashion Accessories Online

Fashion e-commerce general overview 

More people than ever use online retailers for their fashion purchases. The amount of income generated by these people has allowed businesses to grow and is now an essential part of their success.

 statistics show that e-commerce is an indispensable tool for the fashion industry today. In 2018, the industry generated worldwide sales of US $ 481 billion. In 2019, that statistic rose to $ 545 billion and is expected to continue to climb to $ 713 billion by 2022.

 The steady increase in revenue generated is partly due to the increase in potential consumers. Fashion e-commerce is supported by growth in several areas of apparel. And although growth slows in many of them, the forecasts remain positive.

 The strongest of these areas are accessories and bags, which grew a whopping 15.6% in 2018 and are expected to grow by a further 10% in the next year.   

Here are a few other statistics of note that have contributed to the growth of e-commerce in the fashion industry: 

●       43% of purchases are made after personalized recommendations (via advertisements)

●       75% of consumers brands to personalize messages, offers, and products 

If you're looking to shop for clothes or accessories for a special occasion or even just a casual outing, you can find just about anything you want online today, including popular brand watches, purses, and even shoes. Shopping for fashion accessories online is a great way to get the latest and greatest in fashion from the comfort of your home. 

Here are some of the advantages of shopping for fashion accessories online: 

1. Easy Access to the Widest Range of Global products 

With a click of the mouse, you have access to the best brands in the world. Unlike buying from a physical store where you are limited to accessories that are currently in stock, you have unlimited options when shopping online. Regardless of the brands, you are looking for, you can usually find a website that sells them. And your order can be shipped virtually anywhere in the world in a matter of days or even overnight.

2. Most Competitive Pricing

Prices can be more affordable than buying at an offline store. The brands end up cutting down a lot of overheads when they set up online stores and therefore can pass on the budget cuts to customers in the form of discounts. If it’s a third-party e-commerce website, usually they pick products in bulk and would have achieved economies of scale and can afford to give away huge offers and discounts to customers. 

3. Shopping online can be more secure

Though it is said that online transactions can be quite risky, now banks and payment platforms have incorporated several checkpoints and security measures to make your payments fully secure and safe. The best retail sites have sophisticated security procedures that ensure that your card number remains confidential. It is said that a brick-and-mortar store, where you have to physically give them your credit card for swiping, is where there is more risk from malpractices by unscrupulous staff. 

4. Choices are plenty

Comparing fashion accessory prices to get the best deal is easy, unlike offline shopping where you may need to visit several stores before finding a particular piece at a satisfactory price. When comparing online, all you have to do is visit several websites that sell the same item. You can even open them in separate tabs at the same time and then buy from the website that has the best price.

The Pitfalls

Having said that, there are drawbacks to buying fashion accessories online, the main one of which is that you cannot physically try on the accessory before buying it. Getting sizes, fits and quality right comes with experience. You need to ensure that you get your sizes correct before ordering an item. Make use of size charts and conversion tables that are provided by online retailers to ensure that the item fits you, particularly if you are buying shoes. And when your purchase is delivered, open the package before signing the receipt to make sure that your order was delivered correctly and in good condition. 

The Challenges

The world of e-commerce is developing at an impressive speed and keeping track of things has never been more important. Having credible data is the best way to understand what customers want.

 But it's just as important to use it to maintain loyalty with existing customers too.

 As e-commerce continues to develop, competition among retailers will continue to increase. Those who are successful will be the ones who best manage the information. 

Always pick the best e-commerce websites with top-quality products, competitive pricing, and easy returns and replacement policy to make sure you have a pleasant online shopping experience. Sit anywhere in India and get your favorite accessories and fashion items delivered to your doorsteps with total ease when you shop with us.